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See now buy now: saiba como a nova onda fashion chegou na moda em atacado

See now buy now: saiba como a nova onda fashion chegou na moda em atacado

Rayane Ribeiro, Bruna Unzueta e Mariana Sampaio, por Charles Naseh

O conceito See Now Buy Now se integra à moda em atacado e sua loja pode ter vantagens com esse modelo.

 

Traduzindo literalmente, o See Now Buy Now – veja agora, compre agora, é o mais novo modelo de negócio de moda onde, logo após os desfiles nas Fashion Weeks, já é possível adquirir as peças, sem a convencional espera de meses para o lançamento e compra nas lojas. Ou seja; vi no desfile, gostei e comprei. Simples assim.

Marcas renomadas mundialmente aderiram ao modelo, como Michael Kors, Moschino, Paco Rabanne, Burberry para citar algumas. Aqui no Brasil, um dos eventos de moda mais importantes do país, a São Paulo Fashion Week, já anunciou o novo formato para 2017. Parece um sinal claro de que a mudança chegou para nós também.

 

Dolce Gabbana, Primavera Verão 2016

Mas, o que este cenário tem a ver com a moda em atacado?

O lojista que compra roupas para sua loja está sempre em busca de novidades, peças diferenciadas que possam agradar seus clientes pela exclusividade. A Moda em atacado por si só já é um nicho exclusivo para lojistas, como já explicamos aqui.

Nesse sentido, o modelo See Now Buy Now se adequa muito bem a essa realidade, à medida que promove lançamentos só para lojistas, com a vantagem de serem adquiridos na hora, tudo a pronta entrega, sem a espera convencional dos pedidos, que é o modelo mais comum praticado pelas marcas. Agilidade e frescor são os lemas aqui, além de evitar cópias antes do lançamento.

Como a moda é democrática, há espaço para todos. As marcas que trabalham com pedidos continuarão com sua demanda, seja pela praticidade, seja pela opção do próprio lojista, que pode se organizar melhor no formato convencional. No entanto, vale a pena conhecer esse novo modelo e no próximo mês será possível experimentá-lo através do Salão Casamoda See Now Buy Now.

Primeira feira de negócios da moda em atacado com o modelo See Now Buy Now

Salão Casamoda See Now Buy Now

O Salão Casamoda See Now Buy Now atenderá lojistas de 14 a 16 de Março, das 10 as 20h nos primeiros dias e até as 16h no último, no Hotel Unique. Serão apresentadas coleções exclusivas para o Inverno 2017 de marcas como Caos, Le Lis Blanc, Bo.bô Tigresse, Patchoulee, Candy Brown entre outras .

O Bom Retiro será representando por Murau, Unique Chic, Le Blog Store, Luzia Fazzolli, Armazém, Nanaminze e Studio21 Fashion. Além disso, blogueiras de peso prestigiarão o evento; o board da F.Hits, primeira plataforma de influenciadoras digitais de moda e life style do mundo, além de nomes como Ariane Canovas e Raizza Marinari, presenças marcantes no Bom Retiro.

Uma boa oportunidade de participar de uma feira de negócios moderna, fazer networking e sem dúvida, acertar nas compras para o próximo inverno. Vale lembrar que na semana em que acontece o Salão Casamoda See Now Buy Now, também acontecerá a São Paulo Fashion Week . Programe-se com antecedência e participe desses dois eventos importantes!

O evento é gratuito para lojistas mas é preciso apresentar documento com foto e CNPJ do ramo na recepção. Outra vantagem é a parceria do evento com o hotel Meliã, com diárias reduzidas para lojistas que confirmarem participação. A Ziro, como representante credenciado, realizará um pré cadastro dos interessados em participar. Basta acessar o link abaixo! Também é possível falar direto com realizador do evento pelo site Salão Casamoda See Now Buy Now

SEE NOW, BUY NOW

Inscreva-se gratuitamente!

Sobre o brunch de lançamento do evento

Na última quarta feira, aconteceu o Brunch de lançamento do Salão Casamoda See Now Buy Now no Hotel Unique. Com parceiros e convidados vips, incluindo o apresentador Amauri Junior que esteve presente e gravará seu programa no evento, em Março. Confira os clicks feitos pelo fotógrafo Charles Naseh:

Uma mostra das marcas do Salão Casamoda See Now Buy Now

Quarenta marcas renomadas apresentarão suas coleções exclusivas para o Inverno 2017. Conheça um pouco mais de algumas delas e se programe para participar, escolhendo coleções que tenham sinergia com o DNA da sua loja e de seus clientes.

A importância das Influencers Digitais para a sua marca

As influenciadoras digitais ou blogueiras tem papel fundamental na tradução de tendências para o público final. Por isso, as marcas tem mostrado preocupação não só com a escolha dos rostos que representarão suas coleções como também no life style que se conecta com seus clientes.

Fizemos um ebook especial com algumas blogueiras de moda aqui no blog, e no Salão Casamoda See Now Buy Now estarão presentes influencers digitais que se você não conhece, precisa conhecer:

Percebeu que não faltam motivos para visitar o Salão Casamoda See Now Buy Now no mês que vem né? Programe-se e cadastre-se com antecedência! 

Veja os looks e acesse os links no final para conhecer marcas do Bom Retiro que estarão no Salão Casamoda See Now Buy Now.

Confira os looks das marcas

UNIQUE CHIC

Anemess

STUDIO 21 FASHION

Cashier

LUZIA FAZZOLLI

Doce Flor

LE BLOG STORE

Loubucca

NANAMINZE

Stazione

Sobre o Autor

Ziro

Somos um blog de moda feminina que existe para facilitar a vida de quem revende e quer revender roupas. Aqui você encontra as novidades do Bom Retiro: guia de marcas, novas coleções, looks da semana, eventos e muito mais!

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